Our latest campaign continues to position Strongbow as the most refreshing reward for hard graft. We celebrate and honour workers from towns and regions across Britain - from the sofa deliverymen of the M4 corridor to the pork pie fillers of Melton Mowbray. All this take place in a setting where grandeur and majesty meet the comfortable surroundings of the local pub - after all, where else would our grafters receive their hard earned reward after a day's work?