Skandia is a top 10 investment company, much loved by IFAs but unknown to the public. We were asked to help them understand their customers and build a proposition that could emotionally engage these end investors. Theirs is a complex and sophisticated product, but we helped distill it down to a powerful, simple benefit – Skandia helps people take control of their financial future. Consumer research, board-level workshops and stakeholder engagement resulted in the whole organisation understanding and uniting behind this new agenda.