Vauxhall/Opel’s new extended range electric vehicle, the Ampera, isn’t just another car launch. It’s a game-changing piece of technology, an environmental solution, and represents a pivotal moment in the manufacturer’s history. Opel decided they needed a different kind of strategic approach to develop the launch platform for the car. We developed a positioning for the vehicle designed to engage opinion formers within the automotive and energy industries, the style and environment-conscious potential buyers of the car, and Opel employees themselves.