Majestic Wine is a phenomenally successful retailer, flourishing while the high street chains are falling by the wayside. Their next challenge is to unlock the massive opportunity represented by the millions of wine-lovers who find buying it in the supermarket a lottery, but for whom specialists are intimidating. They’d love to buy better wine, but fear being ‘exposed’ as wine-pretenders. The friendly, approachable experts at Majestic are the perfect people to turn this wine anxiety into delight, and encourage ever-deeper wine discovery.