After reading law at Oxford, Dan realised that although having an excuse to wear a wig appealed, a career at the bar was not for him, and promptly joined Lowe’s planning department.
He spent the next four years planning on some of the agency’s most effective and creatively lauded campaigns: Weetabix, HSBC, Tesco and Stella Artois (on which he co-authored an IPA Effectiveness Awards winning paper).
In 2004 Dan joined St Luke’s to help BT expand in the global business-to-business market. Over the last five years, he’s helped Magic grow from 4th to 1st in the London radio market and helped Strongbow grow by over 35%.