After reading law at Oxford, Dan realised that although having an excuse to wear a wig appealed, a career at the bar was not for him, and promptly joined Lowe’s planning department.
He spent the next four years planning on some of the agency’s most effective and creatively lauded campaigns: Weetabix, HSBC, Tesco and Stella Artois (on which he co-authored an IPA Effectiveness Awards winning paper).
In 2004 Dan joined St. Luke’s and became Head of Planning in 2009.