St Luke's

Emirates Keep Discovering


When we started working with Emirates in 2001, they had been voted Skytrax Airline of the year two years in a row and were well placed to grow their business globally. However, they needed to establish a truly global positioning with an appeal to business travellers from all cultures. Our campaign encouraged frequent business travellers to fly Emirates for the first time and ran in forty markets worldwide. Six years on, the proposition and line is still used worldwide.