St Luke's

Eurostar. Think.Work.Relax.


More than a decade ago, Eurostar changed the way people travel to Paris and Brussels forever. The key barrier for Eurostar in the business market was not only the virtual monopoly of air travel, but also the perceived luxury of air travel. Our campaign positioned Eurostar as the executive way to travel and featured Eric Cantona musing philosophically on the benefits of Eurostar travel. Today more business travellers use Eurostar to Paris than all the airlines combined.