Private sector growth is at the top of the Government’s agenda, and so the Department of Business, Innovation and Skills briefed us to create a campaign to encourage businesses to start and grow. The campaign is a partnership between government, Start-up Britain and British businesses to give entrepreneurs the inspiration and practical support they need to realise their plans. Our insight is that much as everyone has a book in them, everyone has a business in them. We’re inspiring people to listen to the business inside and find the support they need to take the next step. The Prime Minister launched the campaign at an event in Leeds which marked the start of the Year of Enterprise.