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Abbott Lyon
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agenda setting idea
Made More You
Bespoke personalisation company Abbott Lyon is one of the 100 fastest growing companies in the UK.
Specialising in premium, personalised jewellery, accessories and gifts, Abbott Lyon needed a new brand positioning, creative platform, brand design and above-the-line communications campaign.
Our first work featured idents for the ITVX show “Getting Filthy Rich”, a documentary presented by one of their influencers Olivia Atwood that reflected the nature of the show ‘getting up close and personal’ with the world of sex online.
The idents delivered 8.8m impressions in 15 days, which is above ITV estimates, and over 4% of sales were linked to the idents and continue to do well on ITV X.
We then relaunched Abbott Lyon with a new brand book and visual identity, from a wordmark and logo inspired by a jeweller’s makers mark to a distinctive new colour palette of peach. This features throughout all of their comms, packaging, product and pop-up stores.
Our debut 30” TVC, “Made More You”, inspired more thoughtful gifting in the lead up to Christmas with a brand ambassador Stacey Solomon giving an ode to her sister Jemma, that spells out letters of her name, forming a personalised necklace.
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The film helps to position Abbott Lyon as the destination for personalised gifts, inspiring thoughtful giving ahead of this year’s festive gift-buying season.
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