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agenda setting idea
We come in peace, pints and cans
Following a competitive four-way pitch, Beavertown appointed us as their first ever creative agency.
With unique illustrated packaging and creativity running through the veins of the brand, we needed to unleash their thirst-quenching brews to the nation.
Our task was to reach out and welcome in the craft curious whilst not alienating the core fan base.
Our brand agenda: Sparking moments of shared curiosity.
A UK wide brand campaign treated the brand as a friendly alien invasion, enlightening us to bring humanity together over a tasty beer and live a bit more interestingly.
In doing so, brand awareness with the target audience (25-40s) increased by 11% nationwide, with trial numbers increasing by 10%.
This year we have helped to launch Beavertown’s two newest beers, Lunar Haze IPA and Young Sun.
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