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Anchor 1

agenda setting idea

We come in peace, pints and cans

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Following a competitive four-way pitch, Beavertown appointed us as their first ever creative agency.

With unique illustrated packaging and creativity running through the veins of the brand, we needed to unleash their thirst-quenching brews to the nation.

Our task was to reach out and welcome in the craft curious whilst not alienating the core fan base.

Our brand agenda: Sparking moments of shared curiosity.

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A UK wide brand campaign treated the brand as a friendly alien invasion, enlightening us to bring humanity together over a tasty beer and live a bit more interestingly.

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In doing so, brand awareness with the target audience (25-40s) increased by 11% nationwide, with trial numbers increasing by 10%.

This year we have helped to launch Beavertown’s two newest beers, Lunar Haze IPA and Young Sun.

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