top of page
Logos Updated Mono78.png

agenda setting idea

Drop by for a Bell’s

Bell’s have an ambition to move from the 2nd largest blend to the UK’s #1 blended whiskey.

Bell's Cover Image.jpg

Although well-known, the brand lacked relevance and meaning.

Still 3.jpg

We needed to make Bell’s stand for something that our audience could resonate with.

Still 4.jpg

Our insight was that the buzz and pressure of modern life can distract us from making time for the people we care for the most.

Still 5.jpg

There was a role for the brand in reminding people to reach out to loved ones and savour moments spent together.

The idea was brought to life by dramatising the heart-warming moment of anticipation as we drop by on friends, using the device of the doorbell as a symbol for the act of reaching out.

We delivered all comms across TV, radio and social.

bottom of page