Brits lead such busy lives, and we often take the people closest to us for granted. Birra Moretti reminds us to make time for what matters.
So, following on from the success of our 2018 campaign for Birra Moretti, ‘Time For What Matters’, this year we launched Il Grande Invito and lined up a summer of events asking people to invite their nearest and dearest to gather around the table for great food, great beer and great times.
From creating a pop up restaurant in the heart of London, where we asked people to bring their own table to sit around with their friends, to creating an authentic Italian Nonna dining experience, we really did encourage people to get together across the summer.
The campaign was topped off with a national run of TV throughout the summer, inviting people to join Il Grande Invito and make time for those who really matter.