Butterkist is the nation’s favourite popcorn.
It’s the classic movie night snack to be shared by all the family.
But new news in the category risked depositioning the brand as ‘old school’.
A popcorn moment is a shared, unmissable moment.
It could be on telly, at a sports game, or even in politics.
As the nation’s favourite popcorn, only we could truly own those moments.
Agenda Setting Idea: ‘Go Grab the Butterkist’.
For our first outing after winning the pitch in August 2021, we hijacked the most unmissable moment in recent memory.
Our insight was that #Partygate had become more showbiz than showbiz itself.
Which gave us the perfect opportunity to show we’re ‘here for the drama’.
With Sue Gray’s report ready to land at any moment, our Butterkist ad-van popped up in Westminster to seize the headlines.
‘Butterkist’ received 8 million impressions on Twitter. The stunt featured in 8 national news titles, 10 trade titles, and reached a total of 86 million people worldwide, all within 48 hours.
With the "Wagatha Christie" drama unfolding before our eyes, what better reason to #GoGrabTheButterkist!
The stunt was subsequently picked up by both The Daily Mail and The Express, proving that Butterkist truly is the nation's favourite when it comes to enjoying a good drama...