At St Luke’s, we believe brand and business transformation only happens when you set an agenda that inspires everyone in the organisation. We are a different kind of consultancy and bring over 20 years experience of working with brands at moments of change.
Most branding agencies can’t see beyond visual identity. Too many brand consultants offer sensible strategies that leave their clients cold. St Luke’s applies creativity, insight and cultural understanding to define brand agendas that are catalysts for innovation and unlock pride in our clients’ organisations.
The Very Group
Corporate brand identity
Over 10 years we partnered with Shop Direct to help build the hugely successful Very brand, taking it virtually from launch to being a £1.7bn brand. In 2019 the group decided to leverage the increasing fame of the Very brand and rebranded to The Very Group. We won the task of designing the corporate visual identity. The logo is based on the pink box we created for the Very brand in 2015.
Scotch Malt Whisky Society
Brand definition and identity
SMWS is both a retailer of single malt, single cask whisky and a membership organisation with a series of clubs around the world. Our challenge was to bottle what makes the brand special in its Edinburgh home, so that it can be consistently applied across their outposts in North America, China and Australia. We defined the brand agenda which unified the brand’s offering to drive their communication and their membership experience. We also updated their visual identity to reflect this new agenda.
Marketing Capability & Process
St Luke’s was embedded into Ocado’s marketing team for three months to build the organisation’s strategic communications capability, ensuring strategy and insight is at the heart of all communications. We worked with cross-functional teams across the business including e-comm, research and data, creative and in-house digital teams and trade marketing. The project included a new process for regular strategic alignment, new creative briefing processes and accompanying training. We also devised and embedded a new communications framework based on customer insight, setting prioritised messaging and channel strategies to drive all communication to the customer base and new audiences.
(Customer Care Proposition)
Ballys is the name behind some of the biggest online gaming brands including Jackpotjoy and Virgin Games. The gambling sector as a whole has suffered from inconsistent customer experience, and a reputation for not taking enough steps to tackle problem gambling. At the same time, increasing regulation means that the customer experience, rather than promotions, will become the way to win and keep players. Ballys had invested hugely in every aspect of customer care, from transaction guarantees, through to a comprehensive responsible gaming programme. We developed a proposition that brought all these elements together, and brought it to life across their portfolio of brands.
South Western Railway
(Corporate Brand Strategy)
SWR employs more than 5000 people across their region, and it is critical they have a shared understanding of what the brand exists to do. St Luke's worked with the leadership team at South Western Railway to express a new purpose, vision and mission for the brand.