At St Luke’s, we believe brand and business transformation only happens when you set an agenda that inspires everyone in the organisation. We are a different kind of consultancy and bring over 20 years experience of working with brands at moments of change.


Most branding agencies can’t see beyond visual identity. Too many brand consultants offer sensible strategies that leave their clients cold. St Luke’s applies creativity, insight and cultural understanding to define brand agendas that are catalysts for innovation

and unlock pride in our clients’ organisations.  

The Very Group

Over 10 years we partnered with Shop Direct to help build the hugely successful Very brand, taking it virtually from launch to being a £1.7bn brand. In 2019 the group decided to leverage the increasing fame of the Very brand and rebranded to The Very Group. We won the task of designing the corporate visual identity. The logo is based on the pink box we created for the Very brand in 2015.

Scotch Malt Whisky Society

SMWS is both a retailer of single malt, single cask whisky and a membership organisation with a series of clubs around world. We defined the brand agenda which unified these elements together and drove their communication and their membership experience. We also updated their visual identity to reflect this new agenda.

Screenshot 2021-05-21 at 17.52.38.png

As Ocado sought to leverage the explosion in online grocery as a result of lockdown, we helped them define the vision for the business developing a new brand agenda which expressed the fundamental advantage Ocado offers shoppers. We also created the line “There’s an Ocado just for you” which works through every part of the business. 

Customer Care Proposition

The gambling sector as a whole has suffered from inconsistent customer experience, and a reputation for not taking enough steps to tackle problem gambling. Gamesys had invested hugely in every aspect of customer care, from transaction guarantees, through to a comprehensive responsible gaming programme. We developed a proposition that brought all these elements together, and brought it to life across their portfolio of brands.