For our first Butterkist campaign, since we won the pitch in August 2021, we wanted a re-ignite a much-loved heritage brand and catapult popcorn into the future to outshine our competition.

Our new brand positioning was about capturing the unmissable moments that you’ve got to share with a bag of Butterkist popcorn.

 

Our catchy slogan – ‘Go Grab the Butterkist’ – features vignettes of people getting together and reacting to different unmissable moments.

This includes the sweet and salty range, as well as new product Orange Chocolate Toffee popcorn.

This includes the sweet and salty range, as well as new product Orange Chocolate Toffee popcorn.