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Whole Earth
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For years we’ve heard that breakfast is the most important meal of the day. But so many options nowadays are sugary, bland or nutritionally empty. No fuel, no flavour, no joy!
Whole Earth believes we deserve better.
Breakfast Better
Packed with natural, wholesome goodness, Whole Earth champions starting the day right: with a proper, nourishing spread that’s full of goodness and flavour. No half-measures, no compromises - just wholehearted food that sets us up right.
That belief sits at the heart of our latest campaign with Whole Earth, Breakfast Better - a rallying cry to wake up to the power of peanut butter, and start the day with something that does you good and tastes great.
We brought this to life through bold OOH and social executions: generous, delicious servings of Whole Earth paired with vibrant illustrations and witty, uplifting lines that remind us just how good a great breakfast can help us to feel.
Every asset served up nutrition, flavour and a healthy dollop of optimism - inspiring us to not just rise, but shine too.
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