Dole is the world's largest producer of fruit and veg with 300 products in 90 countries
Dole tasked us with creating a global campaign focussing on the serious problem of child food insecurity, from which we discovered the shocking stat that, "1 in 5 children worldwide may go hungry this Christmas"
We quickly developed partnerships with local charities in the USA, Singapore, New Zealand, Japan and the UK, aiming to raise awareness and encourage donations to help those children in need and change the statistic
The film ran across online and social channels supported by additional creative
Five bespoke microsites were created for the key charities in each region, enabling the user to donate directly to their charity
After donating, users receive a thank you message from a fully-stuffed bear, who invites the user to try out a unique AR experience