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Hilltop Honey

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agenda setting idea

For Honey Heads

Hilltop Honey is the UK’s second-largest honey brand. But it’s dwarfed by its biggest competitor.

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This big brand has helped shape the image of honey as nice and natural – but a bit boring – and led to it being treated as a commodity category.

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We worked with Hilltop to shake up the sector with a new Agenda Setting Idea: For Honey Heads.

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For Honey Heads celebrates those who are as obsessed with honey as Hilltop. Those who want the best tasting honey to top on their toast or stir into their tea.

Our integrated campaign includes OOH, social, digital, a bespoke TikTok filter, and idents as part of a sponsorship of This Morning Food.

With a limited budget, we achieved maximum impact with this eye-catching campaign that positions Hilltop as the honey for people who love the sweet stuff. 

Within just a week of launch, it was named Campaign’s Ad of the Day and received coverage in multiple other publications.

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our clients

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