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Every year on the anniversary of Auschwitz’s liberation, the Holocaust Memorial Day Trust encourages us not only to remember the six million Jewish people murdered during the Holocaust, but also the lessons we can learn from this and other tragic events.


We approached the Holocaust Memorial Day Trust with a proactive idea which aimed to help build awareness of the holocaust on this day, and remind people of the value of learning about genocides to build a better future. 

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We created a poignant press and poster ad with a simple visual connection between barbed wire, which has become synonymous with the camps in which these atrocities took place, and exercise books in which lessons can be recorded. 


The headline asks the question: “What lessons can we learn from the Holocaust?”

The campaign ran on Holocaust Memorial Day in The Metro and at key digital outdoor sites across London, Coventry, Hull and Liverpool.

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