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i Newspaper

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i For Open Minds

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We all know that newspapers say a lot about who we are.

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Yet despite standing on its own two feet since 2016, people still don’t understand what i Newspaper stands for, nor what it says about its readers.

What we identified, however, is that in a world in which truth has never been in such short supply.

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i newspaper inspires the open-mindedness we’ve never needed more.

The only paper truly catering to a reader looking for a partner who can help form opinions, not swallow them.

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Our first campaign brings to life i newspaper’s dogged dedication to puncturing the filter bubble with its unique commitment to objective, impartial analysis.


Never weighing on any side, this visually striking campaign dramatises i’s ability to get to the heart of today’s biggest questions.

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