agenda setting idea
Start Something Good
popchips is the latest addition to the KP Snack portfolio.
The original ‘popped, not fried’ snack, delivering delicious flavour for under 97 calories.
When we arrived on scene, popchips was a niche wellness brand, drowning in a sea of sameness.
We needed to channel the brand’s unique sense of positivity in a way that stood out and drove growth in an evolving and hotly contested category.
Our insight was that diet culture’s moved on from the old school cycle of credits and debits.