agenda setting idea
Tyrrellbly, Tyrrellbly Tasty
Tyrrells are the plucky upstart of British crisps.
Founded with a vision to tantalise the nation’s tastebuds with locally sourced, all-natural, hand-cooked crisps.
But in 2019, the brand was overshadowed by behemoth category leaders, whose aggressive promotions tactics led the entire category into decline.
We helped Tyrrells inject flavour back into the premium crisp category by launching a new Agenda Setting Idea: Tyrrellbly, Tyrrellbly Tasty.
An idiosyncratic celebration of quintessentially British character and Tyrrellbly good tasting crisps.