Anchor 1
agenda setting idea
YOU is beloved by Mail on Sunday readers as the nation’s most inspirational magazine for multi-generational women.
Non-readers, however, thought it covered little more than horoscopes and how-tos.
We needed to bring the beating heart of the magazine to life for a wider audience.
Real stories by and for women in their prime.
Happier, sexier, and freer than they’d ever been.
Brand Agenda: YOU celebrates women embracing life’s adventures, and inspires those yet to come.
