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agenda setting idea
KP is the iconic British nut brand.
Reliably delicious, but whose associations were stuck in the old days of blokey pubs.
We needed to lift the brand out of the boozer, and into everyday moments where taste is king.
Bringing to life the epic taste upgrade KP brings to every snacking occasion.
The major relaunch kicked off with two 30” films, as well as out of home and social. In 2021, KP outperformed the category in value sales growth by 365%.
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