KP Nuts

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A Handful of Happiness

KP is the iconic British nut brand.

KP introduced a new Signature range into their portfolio, and we were tasked with creating a campaign which felt disruptive to the category.

Introducing... the Woodland Clan.

Meet Squirrel-D (A.K.A P-Nut), Striiipes & Smiler the Hibernator. A miniature maverick gang of three rapping woodland creatures that help lift the mood of KP-eaters.

Quite literally, A Handful of Happiness.

Our nutty trio are here to remind us of the feel good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a pack of the new Signature range is opened.