In the world of oats, shoppers were struggling to look beyond
established family favourites.

MOMA needed an assertive new brand positioning to set them apart from their competition,

and drive future NPD.


At the heart of the brand was an uncompromising passion for quality oats that provided supreme satisfaction. This led us to a clear creative platform.


Agenda Setting Idea: The MOMA of ALL

The campaign launches across the UK on outdoor and digital in January 2019