“Would you like to go to Cannes?” The words anyone in the advertising industry wants to hear from their boss’ mouth. And this year, I heard it. With some luckily-timed pitches, I was drafted onto the St Luke’s team headed to the 2019 Cannes Lions International Festival of Creativity at the last minute. Like 99% of the ad industry, I had never been to Cannes. But I’d heard about it. The sun, the parties, the rosé, and, inevitably, the awards. I’d seen senior management swan of

Cannes Lions International Festival of Creativity 2019 is officially over – that time of year where brands and agencies from far and wide descend on the sunny, coastal French town to celebrate the creative tech and innovation of marketing communications. It is one of the biggest events in the advertising industry’s calendar. A small team from St Luke’s attended the festival this year as part of the IPA and DTI’s Createch trade mission, the highlight of which was our CEO Neil

In 2018, Birra Moretti inspired the UK to make time for what matters by spending time with the people you love over a beer and good food. Too often we focus our time on work and it’s all too easy to let down our family and friends as we know they will forgive us. St Luke’s worked with Birra Moretti to create an advertising campaign that playfully showed the benefits of living life the Italian way to inspire the nation to make Time for What Matters – a bold Agenda Setting Idea

St Luke’s are in full on celebration mode having been nominated for TWO awards this week for our work on the ‘Rock The Ribbon’ ad campaign for the National AIDS Trust (NAT). To commemorate the 30th anniversary of World AIDS Day, NAT revamped its message to help destigmatise the red awareness ribbon. We worked with NAT to deliver the ‘Rock the Ribbon” campaign, featuring Childish Gambino’s choreographer, Sherrie Silver, and the recognisable voice of Stephen Fry. As HIV still c

St Luke’s and the National AIDS Trust encourage the world to Rock the Ribbon for World Aids Day We are so proud to have just launched our global World Aids Day campaign for the National AIDS Trust.  Here’s the story of the campaign: The Issue: fear and apathy The charity, although small in size, has a huge responsibility. Every year on December 1st, NAT are responsible for coordinating the UK’s contribution to World AIDS Day, through galvanising, coordinating and resourcing c

Hurrah! We’ve only gone and won Oystercatchers 2018 best place to work! Our second accolade this year after winning Campaign’s best place to work earlier in the year. How did we do it? We’ll it’s all down to our Healthy, Wealthy, Wise philosophy that allows us all to realise our potential and create our best work. We come to work every day to create bold Agenda Setting Ideas that push life forward and these ideas wouldn’t exist without the lovely people we work with. With a b

St Luke’s are immensely proud to announce to global launch of our brand new positioning for Tanqueray Gin: ‘Unmistakably Tanqueray’, which celebrates the defining and distinctive taste of a 180-year-old recipe. The idea was born out of the need to disrupt the category and reaffirm Tanqueray’s quality to a growing audience, in a booming but overcrowded world of gin. And while the brand has a number of proof points, such as provenance, ingredients and accolades, our research ke

Ah, the run up to Christmas; it’s our favourite time of year. And not just because we find ourselves surrounded by an abundance of mince pies and mulled wine. But because it’s the time of year when we can finally shout about something we work on all year; our Very Christmas campaign. With an ambition to be the most talked about brand this Christmas, and a brief to increase brand awareness and consideration, as well as to achieve customer engagement beyond anything seen by the

As the rose hangovers from last week fade, in our industry one debate refuses to go away – is purpose dead? While ideas like Savlon’s Healthy Hands Chalk are rightly lauded, more generally the feeling seems to be that ‘peak purpose’ is behind us. Mark Ritson is lacing up his dancing shoes ready to do a little jig on its grave. At St Luke’s we’ve always believed in business as a force for change, so naturally we couldn’t disagree more. Yes, cynical ‘awards bait’ from brands th

St Luke’s were fortunate enough to be present at the Drum Bar in Cannes last Thursday where Sir Martin Sorrell was interviewed by Stephen Lepitak, the Editor of the Drum. It was an incredible coup for the Drum gang to get the most talked about man in advertising to do his first appearance since certain allegations came to light in Cannes with them. The content of his interview has already been picked over and analyzed in depth by far greater journalistic brains than me. The f