St Luke’s are immensely proud to announce to global launch of our brand new positioning for Tanqueray Gin: ‘Unmistakably Tanqueray’, which celebrates the defining and distinctive taste of a 180-year-old recipe. The idea was born out of the need to disrupt the category and reaffirm Tanqueray’s quality to a growing audience, in a booming but overcrowded world of gin. And while the brand has a number of proof points, such as provenance, ingredients and accolades, our research ke