Ah, the run up to Christmas; it’s our favourite time of year. And not just because we find ourselves surrounded by an abundance of mince pies and mulled wine. But because it’s the time of year when we can finally shout about something we work on all year; our Very Christmas campaign. With an ambition to be the most talked about brand this Christmas, and a brief to increase brand awareness and consideration, as well as to achieve customer engagement beyond anything seen by the

Very launched their beautiful Do More Spring/Summer 2018 campaign on Saturday evening with the first of three 30″ second spots that will take us into summer. Arriving just in time for the good weather, Very’s SS18 campaign is based around the idea of ‘everyday life goals’ – the daily little victories that make us smile. With winter out of the way it’s time to be happy, positive, and focus on the everyday goals we achieve rather than the big scary things that are far in the fu

This year’s Very ad was a labour of love. After the hugely successful campaign last year, we agreed with the client to bring back the same animation, the same production company, and the same directors, to continue the story of our much-loved characters. The whole gang was back together! This time around we created a slightly more mature story: a little girl on a quest to deliver a gift to the one person who normally gets forgotten. The animation challenge was greater than ev

Article below, courtesy of WARC posted on 30th October. Original article can be found here. LONDON: Online retailer Very grew steadily over its first five years, but it was a shift in perspective in 2015 that accelerated its expansion to become a £1.2bn business. Created by Shop Direct in 2010, the brand was designed as an alternative to Littlewoods, an old catalogue business offering a financial product to help buyers that had moved online. The new entity would be a beacon o

St. Luke’s is incredibly proud to announce our latest collaboration on behalf of Very! The fantastic Michelle Keegan has come on board as a brand ambassador – launching her own trend-led range of clothing and home ware with the Shop Direct brand. Michelle is a perfect fit for Very; fabulously confident yet refreshingly grounded, she makes the most of every opportunity offered to her. In her full, multi-faceted life, she truly manages to make the most out of every day. Our new

September has arrived. As we leave summer behind and prepare for the run up to the Christmas period, we’re incredibly pleased to announce the launch of our 2017 Autumn Winter campaign for Very! We remained with the hugely successful brand world we had created for Spring Summer, again playing off the insight that: Whilst Ms Very is always wanting to do more of the things she loves, like all of us she often gets caught up in the day-to-day. With a department store range and eas

The day has come for the Very Christmas ad to showcase itself on the always-competitive public stage. With a launch spot in the X-Factor and a creative idea we are super-proud of, emotion is high at St Luke’s Towers… The core customer insight is that, for many, the very best part of Christmas is the joy that is derived from the act of giving. The happiness they get is a direct and amplified reflection of the happiness they create for others. This is brought to life by demonst

St. Luke’s is very pleased to announce that our V by Very September Launch campaign is live!! We were briefed to change the perception of V by Very’s fashion offering after a lot of work at Shop Direct internally to improve the quality of the range. We aimed for people to see a different side to Very and portray the multi-faceted life of the Very customer. We have ended up with a campaign that we are proud of, with beautiful photography from Daniel Riera (who has shot for Dio

Hot off the back of the launch of our content production arm, Apostle, comes the latest integrated campaign for Very’s sale. Directed and edited by Apostle’s Sye Allen, our latest work for Very celebrates the victorious feeling of getting something you really want in the sale. Apostle saw its official launch on Thursday, off the back of TV ads and content for clients such as Littlewoods, Strongbow, Majestic and Grosvenor, and content in the form of music promos for artists su

Today is the launch of our 2016 Spring Summer campaign for Very! The idea behind this campaign is that, with the amazing range of trends that Very has to offer, there is something for every occasion – so you can be ready for anything this Spring & Summer. It was directed by Dori Oskowitz, who has created music videos for Justin Bieber, Pharrell Williams and Jack White. Across TV, outdoor, press, digital, and behind-the-scenes, it’s a fully integrated campaign that’ll be live