My first time at Cannes
“Would you like to go to Cannes?” The words anyone in the advertising industry wants to hear from their boss’ mouth. And this year, I heard it. With some luckily-timed pitches, I was drafted onto the St Luke’s team headed to the 2019 Cannes Lions International Festival of Creativity at the last minute. Like 99% of the ad industry, I had never been to Cannes. But I’d heard about it. The sun, the parties, the rosé, and, inevitably, the awards. I’d seen senior management swan of