Cannes Lions International Festival of Creativity 2019 is officially over – that time of year where brands and agencies from far and wide descend on the sunny, coastal French town to celebrate the creative tech and innovation of marketing communications. It is one of the biggest events in the advertising industry’s calendar. A small team from St Luke’s attended the festival this year as part of the IPA and DTI’s Createch trade mission, the highlight of which was our CEO Neil

In 2018, Birra Moretti inspired the UK to make time for what matters by spending time with the people you love over a beer and good food. Too often we focus our time on work and it’s all too easy to let down our family and friends as we know they will forgive us. St Luke’s worked with Birra Moretti to create an advertising campaign that playfully showed the benefits of living life the Italian way to inspire the nation to make Time for What Matters – a bold Agenda Setting Idea

Ah, the run up to Christmas; it’s our favourite time of year. And not just because we find ourselves surrounded by an abundance of mince pies and mulled wine. But because it’s the time of year when we can finally shout about something we work on all year; our Very Christmas campaign. With an ambition to be the most talked about brand this Christmas, and a brief to increase brand awareness and consideration, as well as to achieve customer engagement beyond anything seen by the

CPD is in our DNA, so we’re pleased to announce that we’ve been awarded Gold standard recognition by the IPA for our continuous professional development. We’ve always pushed the concept of development and learning here at St Luke’s, taking it beyond standard skills training. On top of the job-specific training that everyone can take part in, we also help people grow holistically. From one-to-one coaching to helping people pursue their own personal interests outside of work, l

We are delighted to announce that our first integrated campaign for Champagne Pol Roger has gone live! This is the first ever online film that Pol Roger have created. Previous stand-alone work with St Luke’s has included the Cuvée Sir Winston Churchill 2006 vintage launch – social and print – which also launched the new brand line ‘A Duty to Delight’. The creative marks the launch of a new look for the brand, moving from a more masculine style to a fresh and vivid look and fe

This year’s Very ad was a labour of love. After the hugely successful campaign last year, we agreed with the client to bring back the same animation, the same production company, and the same directors, to continue the story of our much-loved characters. The whole gang was back together! This time around we created a slightly more mature story: a little girl on a quest to deliver a gift to the one person who normally gets forgotten. The animation challenge was greater than ev

Article below, courtesy of WARC posted on 30th October. Original article can be found here. LONDON: Online retailer Very grew steadily over its first five years, but it was a shift in perspective in 2015 that accelerated its expansion to become a £1.2bn business. Created by Shop Direct in 2010, the brand was designed as an alternative to Littlewoods, an old catalogue business offering a financial product to help buyers that had moved online. The new entity would be a beacon o

New Zealand’s national bird and treasured emblem, the kiwi, is under threat with its population declining by 99% over the past 80 years. There is the very real threat that the kiwi could shortly become extinct and the responsibility to save the kiwi bird therefore rests on today’s generation’s shoulders. To raise awareness of the kiwi’s plight, native New Zealand cider Old Mout, has reunited conservation champions and presenters of BBC’s cult television programme The Really W

It’s been a busy year for Genius. They’ve spent the last twelve months working hard to improve their bread from the ground up. They know that good dough is made in the details, so they revisited every step of their process to make sure this is their best bread yet. From sourcing the perfect ingredients to improving the baking process, nothing was overlooked in the search for the perfect loaf. With the bread sorted, Genius asked St Luke’s to tell the story of the improved loaf

This Tuesday, St Luke’s launched their first work for the Jo Cox Commission on Loneliness – a short film called “Back To Life”. Written by our very own Mick Brigdale and directed by the fantastic Oscar Cariss, the film charts a day in the life of a ventriloquist puppet. Despite being surrounded by signs of life (photographs of colleagues, a ‘Best Dad’ mug, and a lived-in house) our hero is rendered powerless by the effects of being lonely. The film resolves with a simple call