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    St Luke’s take on Cannes 2019
    • Jun 25, 2019
    • 3 min

    St Luke’s take on Cannes 2019

    Cannes Lions International Festival of Creativity 2019 is officially over – that time of year where brands and agencies from far and wide descend on the sunny, coastal French town to celebrate the creative tech and innovation of marketing communications. It is one of the biggest events in the advertising industry’s calendar. A small team from St Luke’s attended the festival this year as part of the IPA and DTI’s Createch trade mission, the highlight of which was our CEO Neil
    8
    Time to reclaim our inboxes – and get a new marketing strategy to boot
    • May 22, 2018
    • 3 min

    Time to reclaim our inboxes – and get a new marketing strategy to boot

    Few dates currently inspire as much fear, confusion and procrastination as 25 May 2018, the go-live date for GDPR. The low-level hysteria is reminiscent of a mini version of the Y2K bug panic of the late 90s, that made us all think that all microcomputers would simultaneously implode at the stroke of midnight of the new millennium. Unlike Y2K however, GDPR will definitely have at least some impact on every business. And in our post-Cambridge Analytica world, these regulations
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    Welcome to the House of Pun: The Tail of Snaffling Pig
    • Mar 29, 2018
    • 2 min

    Welcome to the House of Pun: The Tail of Snaffling Pig

    St Luke’s welcomed back former interim Head of Digital, Andy Allen, for the latest ‘Clever Breakfast’ this morning. In an inspiring presentation, Andy took us through the 3-year journey of his start-up food brand, ‘Snaffling Pig’,with piggy puns galore. After leaving St Luke’s, Andy teamed up with some friends who had a pig dream: take the humble (but awesome) pig crackling to places it had never been before. And so began the tail of ‘The Snaffling Pig Company’, which has bec
    3
    How a shift in perspective accelerated growth at Very
    • Oct 30, 2017
    • 2 min

    How a shift in perspective accelerated growth at Very

    Article below, courtesy of WARC posted on 30th October. Original article can be found here. LONDON: Online retailer Very grew steadily over its first five years, but it was a shift in perspective in 2015 that accelerated its expansion to become a £1.2bn business. Created by Shop Direct in 2010, the brand was designed as an alternative to Littlewoods, an old catalogue business offering a financial product to help buyers that had moved online. The new entity would be a beacon o
    1
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