Time to reclaim our inboxes – and get a new marketing strategy to boot
Few dates currently inspire as much fear, confusion and procrastination as 25 May 2018, the go-live date for GDPR. The low-level hysteria is reminiscent of a mini version of the Y2K bug panic of the late 90s, that made us all think that all microcomputers would simultaneously implode at the stroke of midnight of the new millennium. Unlike Y2K however, GDPR will definitely have at least some impact on every business. And in our post-Cambridge Analytica world, these regulations