Last week a few St Lukers eagerly attended Somani – a new virtual reality production that the Huffington Post called “One of the most anticipated events of the year”. The experience, created by Dotdotdot, invites people to learn the art of lucid dreaming, using technology and multi-sensory elements that ‘may cause acute death’. Having not had the best track record with immersive experiences, I have to admit I felt slightly apprehensive. After attending a few similar events, I

It’s National Storytelling Week! Now in its 18th year, this week-long celebration sees story-telling events take place up and down the country. But as advertisers realise how effective stories are as forms of communication, every week is becoming story week for them and their brands. In fact it’s this trend that led to the creation of Adweek’s Arc Awards 12 months ago, recognising the best brand storytelling (click here to see 2017’s winners). In particular, it’s the emotiona