Heineken launched Old Mout Cider in the UK in 2014, into a market dominated by Swedish brands Rekorderlig and Kopperberg.
Our TVC, which went live in 2018, showcases Old Mout's unique brand world
Our Agenda Setting Idea: The Kiwi Taste for Good, combines New Zealand's national sense of adventure with a desire to protect the natural environment which makes it so special
Developing a distinct brand personality, our agency brought it to life across all touchpoints, from digital out of home to social feeds, and from press advertising to online display
Developing a distinct brand personality, our agency brought it to life across all touch points, from digital out of home to social feeds and from press advertising to online display.
Letting us deploy personalised creative instantly
Old Mout has grown 30% YOY, with research showing it to be the most unique and premium cider in the UK
We have also used Old Mout's platform to champion sustainability, by partnering with WWF to protect natural habitats around the world and save the endangered kiwi bird