Heineken launched Old Mout Cider in the UK in 2014, into a market dominated by Swedish brands Rekorderlig and Kopperberg.

Our TVC, which went live in 2018, showcases Old Mout's unique brand world

Our Agenda Setting Idea: The Kiwi Taste for Good, combines New Zealand's national sense of adventure with a desire to protect the natural environment which makes it so special

Developing a distinct brand personality, our agency brought it to life across all touchpoints, from digital out of home to social feeds, and from press advertising to online display 

Developing a distinct brand personality, our agency brought it to life across all touch points, from digital out of home to social feeds and from press advertising to online display.

Letting us deploy personalised creative instantly 

Old Mout has grown 30% YOY, with research showing it to be the most unique and premium cider in the UK

We have also used Old Mout's platform to champion sustainability, by partnering with WWF to protect natural habitats around the world and save the endangered kiwi bird

OM_Fruit_Comps_Masters_Range_x5_2019.jpg

Our clients

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
logo-white.png
agenda-setting-ideas.png

St Luke’s Communications Ltd. 7th Floor, Imperial House, 8 Kean Street, London WC2B 4AS    •    T: +44 (0) 207 380 8888    •    E: hello@stlukes.co.uk

© 2020 St Luke’s Communications Ltd.