Popchips is the latest acquisition by KP Snacks,
part of the Intersnack Group.
Always popped, never fried. Unlike many ‘healthy options’, this revolutionary snack never disappoints on flavour for just 97 calories.
We were tasked to define a new Agenda Setting Idea™ to stand out and drive growth in an evolving a hotly contested category. 

‘Start Something Good’ speaks to uncompromising but health-conscious consumers, showcasing that living life with a positive attitude, and a tasty snack, can lead to great things. 

Popchips KV.jpeg

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