Popchips is the latest acquisition by KP Snacks,
part of the Intersnack Group.
Always popped, never fried. Unlike many ‘healthy options’, this revolutionary snack never disappoints on flavour for just 97 calories.
We were tasked to fortify the brand’s success in London while introducing the rest of the nation to the revolutionary snack.
The campaign launched across DOOH and regional press, with a cover wrap and digital online takeover of Time Out London.