Ad Net Zero was established to enable the advertising industry to respond to the urgent climate crisis. It allows agencies to both acknowledge and work to minimize the negative impact the industry has on the environment.
As part of our dedication to creating a better planet, we joined the Ad Net Zero initiative to help UK advertising achieve net zero carbon emissions by the end of 2030, along with our partners Advertising Association, ISBA and IPA. By being a part of the initiative we can ensure that the agency will continuously support and contribute to the drive to reduce the carbon impact of developing, producing and running UK advertising to real net zero over the next decade.
We have also been proactive in creating a St Luke's sustainability team which commits to helping the agency make practical and personal changes in the way we run our advertising operations as well as how we individually go about our everyday lives. Working together, and supporting Ad Net Zero will help to drive carbon-curbing policies throughout the advertising ecosystem and will strengthen and extend the sector’s response to this shared challenge.