September has arrived. As we leave summer behind and prepare for the run up to the Christmas period, we’re incredibly pleased to announce the launch of our 2017 Autumn Winter campaign for Very!
We remained with the hugely successful brand world we had created for Spring Summer, again playing off the insight that:
Whilst Ms Very is always wanting to do more of the things she loves, like all of us she often gets caught up in the day-to-day. With a department store range and ease of access via mobile, Very enables her to do whatever she wants to do – and with free next day delivery with Collect+, doing more couldn’t be more effortless.
With a clear visual language already established, our creatives were able to have fun with the shots and scenes throughout our advert. Our model – Eli Cruz – travels through various activities and poses, whilst clever match cuts dramatise the seamless ease that comes with Very’s range. From playful dressing up to relaxing with the kids, she is given more time to do what she wants with those she loves.
Once again, the fantastic Lacey from CLM came on board as Director, bringing her experience from top fashion houses and powerhouse brands such as Vogue. Working in the visual world she had already created gave her a freedom and joyous approach that comes across in each of her stylish shots.
The campaign launches with a 30” TV spot, and activity across the brand’s digital and social channels, as well as print partnerships and outdoor. And there’s much more to come, so watch this space!