Hot off the back of the launch of our content production arm, Apostle, comes the latest integrated campaign for Very’s sale. Directed and edited by Apostle’s Sye Allen, our latest work for Very celebrates the victorious feeling of getting something you really want in the sale.
Apostle saw its official launch on Thursday, off the back of TV ads and content for clients such as Littlewoods, Strongbow, Majestic and Grosvenor, and content in the form of music promos for artists such as Paloma Faith and Solomon Grey.
Kenyatte Nelson, Group Marketing Director at Shop Directsaid: “This work is living proof that you can advertise a sale and build the brand at the same time. It captures a genuine insight about our customer, and brings it to life with joy, warmth and vitality.”
What the one of the three TV ads here: