The Hamilton Jet boat, the ski plane, bungy, blokart and zorb are inventions of which nation?.. That’s right, New Zealand. All slightly quirky, all terrifically adventurous. This element of adventure, coupled with a pinch of quirkiness is what the latest Old Mout campaign embodies.
This is our first National campaign for Old Mout, and follows on from the advertising since the launch of the brand, which equipped the brand with the line, ‘The Kiwi Taste For Adventure’. This year we have really stepped up our game with contextual use of media, reaching consumers with a multitude of bespoke relevant creative executions that encourage consumers to seize adventure everyday. If you’re lucky you may have seen some of our tube-car panels, but make sure to keep those eyes peeled for our extra special bus wrap!!
In this integrated campaign we see our Old Mout kiwi bird venture into an unknown media landscape across online and outdoor – including formats such as Tube Car Panels, Buses, VOD, AdPause, Press, and even a partnership with Timeout.
Look out for our little kiwi on a zip wire, on a unicycle, backpacking, and navigating an off-road jungle safari bus… It’s fair to say he is a kiwi of many talents!
If you spot him, let us know! Tweet us @stlukeslondon