Introducing Michelle Keegan for Very.co.uk!

St. Luke’s is incredibly proud to announce our latest collaboration on behalf of Very! The fantastic Michelle Keegan has come on board as a brand ambassador – launching her own trend-led range of clothing and home ware with the Shop Direct brand.


Michelle is a perfect fit for Very; fabulously confident yet refreshingly grounded, she makes the most of every opportunity offered to her. In her full, multi-faceted life, she truly manages to make the most out of every day.

Our new 30-second spot with Michelle is part of our larger Autumn Winter campaign that launched last month (click here for more). Director Lacey returns once again with her beautiful, fun, poppy style that suits Michelle and Very so well.

The spot follows Michelle through the many parts of her day to day life: travelling, relaxing at home, exercising, and finally on a glam night out with the girls. Whatever the occasion, Very is there to help her do more!


Michelle’s 30” spot is launching on TV, VOD, and social but there’s more activity on the way, so keep your eyes peeled. Very and St Luke’s are excited to see what the next collaboration with Michelle will be – here’s to doing much much more!


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