With this week’s glorious weather, it’s fitting that today sees the launch of our new advert for Littlewoods. Building on our ‘Littlewoods Touch’ campaign, this year we’re welcoming Spring/Summer with a sun-drenched, festival-themed extravaganza. And alongside our brand ambassador Myleene Klass, we’ve been lucky enough to work with X-Factor finalists Reggie ‘N’ Bollie!
Myleene continues her role as the embodiment of the ‘Littlewoods Touch’ – upgrading a family BBQ, and transforming it into a spectacular mini-festival. Alongside a stylish new outfit for Mum and a state-of-the-art gas BBQ for Dad, the crowning achievement of Myleene’s touch is the appearance of Reggie ‘N’ Bollie, who arrive on the main stage to perform a surprise set. The soundtrack to the advert is the boys’ upcoming release ‘New Girl’, which really sets-off the party mood. The catchy tune launches in full next week, and looks set to be a summer smash hit – just remember you heard it here first..!
You can watch our ad here, and a behind-the-scenes film showing the making of the ad in South Africa can be viewed here. The ad launches tonight during the Emmerdale ad break on ITV, and was directed by Howard Greenhalgh through St Luke’s in-house production team. It will run on national TV throughout the Summer and is being supported by a £3.5 million media budget, including digital, national press and social media.
We’d love to hear your thoughts – so tweet us @StLukesLondon!