Last night saw the long-awaited return of ‘I’m a Celebrity’ to our TV screens – perhaps an even better indicator of the approaching festive season than the multitude of Christmas ads that have launched over the last few weeks. As ITV’s biggest show of the year, we were delighted to support Aunt Bessie’s sponsorship by producing 10 new idents for the show!
Continuing on from last year’s idents – with Margaret and Mabel set-up in their very cosy jungle camp, keeping a concerned eye on the celebs’ struggles – our new films build on the new Agenda Setting Idea ‘Every Day Deserves Aunt Bessie’s’. The films showcase some exciting new Aunt Bessie’s products, as well as the ladies’ trademark cheeky sense of humour, and have been going down well on Twitter!
The idents were directed by Joel and Jamie of 2AM films. Alongside the films, Aunt Bessie’s sponsorship also includes sponsorship of the voting app, an in-app game, digital takeovers and shopper marketing activity.