We are delighted to announce that our first integrated campaign for Champagne Pol Roger has gone live!
This is the first ever online film that Pol Roger have created. Previous stand-alone work with St Luke’s has included the Cuvée Sir Winston Churchill 2006 vintage launch – social and print – which also launched the new brand line ‘A Duty to Delight’.
The creative marks the launch of a new look for the brand, moving from a more masculine style to a fresh and vivid look and feel. In the film we see friends making preparations for a surprise dinner. Set in the gardens of an English country estate the mood is ethereal and everything is stylishly curated. We also had a stroke of luck with the weather, shooting on the last sunny day in August before Autumn well and truly hit. The creative idea reflects the hard work and dedication it takes to produce every bottle of Pol Roger.
The film was shot through Apostle, St Luke’s Production Company, and directed and edited by Sye Allen, Head of Content at Apostle.
Champagne Pol Roger has its history firmly rooted in the UK; it was first awarded a Royal Warrant in 1877 and more recently was chosen as the champagne to be served at the royal wedding for the Duke and Duchess of Cambridge. To this day the house remains small, family-owned, fiercely independent and unrivalled in its reputation for quality. Indeed, it is this quality which brought about Sir Winston Churchill’s lifelong attachment to Pol Roger, who famously insisted “In defeat I need it, in victory I deserve it”.
Well done team Pol! Shall we open a bottle to celebrate..?