As one of the tournament’s main sponsors, Heineken are getting fans closer to the action of Rugby World Cup 2015, and as their lead strategic and creative agency, we’ve been giving them a helping hand.
Heineken’s campaign is focused on opening up the tournament and giving fans a different perspective on the competition. They are doing this with a series of unique prizes, such as giving 48 lucky fans the chance to be at the start of a World Cup match by attending the official pre-match coin toss. On social media with the weekly Heineken Rugby Studio (found at #ItsYourCall) offering fans the chance to talk to the Heineken Rugby Legends including Jonah Lomu, Will Carling and Matt Dawson. Fans up and down the country have also been able to get a close as possible to the World Cup as the Heineken Trophy Tour has taken the William Webb Ellis Cup to pubs and bars around the nation.
Over the last few weeks our work has been popping up around the country in some of the most high-profile print and OOH sites, to activate the UK element of Heineken’s global Rugby World Cup 2015 campaign. We kicked off the print element of the campaign with an eight page, pull-out tournament schedule in the Guardian and ads in national press. Throughout the tournament our work will feature on everything from the official tournament pint glass to the 40-meter long Waterloo Motion site.
Whatever the score, we’ll be making sure that Heineken is our post-match ritual.
(If you’re struggling for a place to watch the match then try out Heineken’s handy Bar Finder app to find the best pour, food and screens near you)