Shop Direct celebrates record Christmas as more shoppers convert to online via mobiles

We’re celebrating today at the news just in that Shop Direct, which operates our digital digital department store clients, and, delivered a record-breaking Christmas  of sales in 2016 as more and more people convert to online shopping.

In the age of the smartphone, the UK’s second largest pureplay etailer increased group sales by 9% year-on-year, with 70% of sales being made on mobiles. Analysts at HSBC said it “confirmed that at the sector level online is the only growth channel to market”.

What’s more, has attracted another 410,000 new customers, and their site visits are up by a fifth – now at 97m. And around 94% of customers are paying for their products on credit.

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