Today is the launch of our 2016 Spring Summer campaign for Very! The idea behind this campaign is that, with the amazing range of trends that Very has to offer, there is something for every occasion – so you can be ready for anything this Spring & Summer.
It was directed by Dori Oskowitz, who has created music videos for Justin Bieber, Pharrell Williams and Jack White.
Across TV, outdoor, press, digital, and behind-the-scenes, it’s a fully integrated campaign that’ll be live from today right through to June – with a creative refresh (promoting different, summery trends) in May.
This follows on from our hugely successful consultancy work and brand repositioning, which equipped Very with the pink cube – a media neutral visual device. In the TV, our huge 5×5 LED cube serves as an ever changing backdrop to highlight the clothes and show them off in the best light. In print, we built 8 bespoke cubes tailored to each trend.
The TV breaks tonight in Hollyoaks on C4, followed by Saturday Night Takeaway on ITV at the weekend – but if you want a sneak peak on YouTube, check it out here!
And click here for the behind-the-scenes film, with an interview from Shop Direct’s Group Marketing Director, Kenyatte Nelson, explaining the ad too.
If you’re lucky you may have seen some of the OOH out and around, but here are some of the OOH executions: