St Luke’s is delighted to announce our first major piece of work for Hyde & Sleep, a startup that uses cutting edge technology to manufacture luxury mattresses at affordable prices.
The mattress sector is rapidly expanding online, especially amongst the millennial audience not keen on extensive in-store browsing and high prices. Despite an ever expanding list of competitors Hyde & Sleep’s backing (led by Dreams) and unique product range have enabled them to scale the business very quickly over the last 12 months.
To reflect the changing demand in the sector we developed the Agenda Setting Idea “Mattresses for the Modern World” as an answer to young professional’s desire for a high quality, cost effective and cutting edge product that delivers a perfect night’s sleep.
If you’ve seen the spot, you’d be right to think that the casting process could have been somewhat interesting! For the casting team, asking two strangers to seduce each other wasn’t the most comfortable of jobs – the phrase ‘awkwardly intimate’ is apt.
The spot, produced by our in-house production company Apostle and directed by Sye Allen, is currently live on Facebook and on YouTube. Watch it here: