It’s the most wonderful time of the year once again, and St. Luke’s is thrilled to announce the launch of the Littlewoods ‘Own Christmas’ campaign!
Since parking the print catalogue in 2015, Littlewoods.com has been developing a dramatic repositioning of the 84-year-old brand, summed up with the ‘Own it!’ brand idea that launched in September. The new proposition, which highlights the benefits of spreading the cost interest free, empowers customers to immediately own the products and brands that inspire them to own a moment. Christmas has offered us the perfect moment to dramatise ‘Own it!’ in our 40” TV ad that focuses on the moment when families across Britain kit-up with their new presents after their Christmas dinner and head out for a Christmas Day walk.
Shot by Guy Manwaring with Sonny London, “The Walk” represents the perfect moment for each member of the family to don their new clothes and test out their toys and gadgets, as they strut down the snowy streets with a confident Own it! attitude. The epic tone of the ad is exaggerated by the powerful beat of ‘Jungle’ by X Ambassadors, Jamie N Commons.
The campaign is running across TV, VOD, press and social.