Friday nibs at St Luke’s just got a lot more fun! We’re thrilled to announce our recent new client win of KP Snacks, having been appointed as lead creative agency across the Tyrrells, Popchips, and KP Nuts brands.
KP is home to some of the most iconic British snack brands, including McCoys, Hula Hoops, and KP Nuts, and is part of the European Intersnack Group which, with nearly fifty years combined experience in savoury snacks, is now Europe’s No.2 snack producer. Each brand offers its own challenges across starkly different audiences and occasions.
Group Procurement for Marketing Services at Intersnack, Henry Wisdom, awarded St Luke’s the contract, commenting “we’re hugely excited to be moving forward with St Luke’s as our new long-term strategic partner.”
In a similar sentiment from our ECD, Rich Denney, “we are super excited to be working with the teams at KP Snacks. Not only do they have the best range of brands and innovation, but the creative ambition to match. We can’t wait to get stuck in.” And not just into the snacks…
In the words of St Luke’s CEO, Neil Henderson, “it’s a privilege to be given the chance to work on some of the best known and innovative food brands in the UK.”
With the Tyrrells campaign kicking off later this summer, keep your eyes (and potatoes) peeled for the creative work to come.