St Luke’s go on an adventure with the Very Christmas campaign

This year’s Very ad was a labour of love. After the hugely successful campaign last year, we agreed with the client to bring back the same animation, the same production company, and the same directors, to continue the story of our much-loved characters. The whole gang was back together!

This time around we created a slightly more mature story: a little girl on a quest to deliver a gift to the one person who normally gets forgotten. The animation challenge was greater than ever; as her accomplice on this mission was her toy wolf we had to overcome the challenges of animating snow, ice, fur and water – no easy task.

A team of more than 30 in the Production/Animation company worked on the commercial. The roles ranged from modelling, texturing, and rigging (creating the characters animated “skeletons”) to creating fur, hair, lighting, and of course rendering.

The film took 19 weeks from go ahead to delivery, with two months spent on the animation alone.

Throughout the process we had to use our imagination in some of the early development, imagining what the northern lights would look like, the wolf’s fur and facial expressions from simple line drawings.

What we have ended up with is a beautiful film, telling the story about a selfless little girl who loves giving. The campaign included bespoke press and out of home creative, as well as media firsts in OK! Magazine. Very even created merchandise to go along with the film – including slippers, pyjamas, hats and coats. We also created ‘bloopers’ for additional content online.

Well done team Xmas… we’ll enjoy this moment before we get ready for next year!

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